Creative Strategy - GrowthSchool

During my time at GrowthSchool, I've immersed myself in understanding diverse audiences—their behaviors, motivations, and psychological triggers. This deep dive allows me to craft strategies that resonate with any audience, regardless of product or industry. I've also worked for a interior agency and a SaaS product as a freelance creative strategist.

My experience includes:

• Ideation & scripting of 2000+ ads for industries like AI, marketing, SaaS, business, product, data/tech, & more.
• Maintaining a 1%+ CTR consistently (0.74% is the industry standard)
• Coordinating with multiple agencies & creators for shooting and editing to deliver high-quality final outputs.
• Helping generate over INR 4 Cr in revenue through targeted ads every quarter.

Projects That I'm Proud Of

• AI Mastermind Challenge – TOFU property of GrowthSchool’s highest AOV product.
• Gen AI Workshop – Highest revenue-generating workshop (both in India & internationally).
• LinkedIn Workshop – GrowthSchool’s legacy product.
• UX Design Program
• Management Consulting Program
• Product Management Program
• Performance Marketing Program